A mere millimeter can make all the difference in a healthy gumline, so periodontists tend to be obsessed with precision. They expect their medical records, their daily schedule, and even the implant inventory on their shelves to be buttoned up at all times. Perio-Exec is made with this same attitude, so the images, language, and even type treatment in any messaging has to feel grounded in absolute accuracy. Being witty about it all never hurts either.